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Create profitable strategic partnerships

How to increase your share of wallet with your key customers?

How to boost the profitability of your strategic accounts?

How to create lasting and mutually beneficial alliances with them?

The creation of real strategic partnerships with your customers

We see Global Account Management as a development strategy that allows us to create long-term partnerships and create strong shared value with strategic customers.

With our method, the benefits will be truly shared: for the service provider, an increase in turnover, an increased share of wallet, long-term loyalty and increased profitability. For the selected customers, higher levels of service, an optimized level of quality, a secure supply chain… And for everyone: the development of new products and services, joint innovations, more fluid exchanges and increased trust, etc.

In addition to their interventions within Xseed, our experts teach GAM within prestigious schools (Ecole des Ponts, EDHEC, IPAG, etc.)

Methodology

An clear methodology in four steps.

Structure

Define the ambition, the organization and select its partners

Ambition

Plan ahead by defining a clear ambition, with quantitative and qualitative objectives, and a strategy shared with all stakeholders.

Organization

Establish a transversal organization, involving all functions of the company, and an effective governance scheme.

Segmentation

Categorize accounts and select strategic customers with whom it will be possible to establish a mutually profitable partnership.

Differentiation

Know your strategic customers perfectly and develop impactful value propositions

Expectations & Challenges

Fully understand the expectations of strategic partners, their conception of value and how they could increase it with you.

Value Propositions

Establish a fully personalized value proposition, with specific responses to all identified value creation issues.

Hyper Satisfaction

Make partners highly satisfied at every stage of their customer experience.

Commitment

Engage, train and coach all the actors involved

Training

Train Global Account Managers and their teams in GAM methods and tools.

Coaching

Challenge and support managers for rapid and effective implementation.

Change

Provoke the adherence and participation of all stakeholders in the GAM culture.

Roll Out

Implement GAM plans in partnership with strategic accounts

GAM Plans

Implement, with all the functions involved, ambitious, ultra-personalized and results-generating GAM plans

Co-creation

Define reinforced collaboration perimeters and create additional value shared with strategic customers.

Processes & systems

Ensure that the GAM approach is clearly formalized and integrated into all the company’s tools and systems.

About us

We support our clients in their development, from the development of their strategy to the construction of their value proposition, and from the conquest of new markets to the growth of their key accounts.

For more than 10 years, we have successfully piloted strategic tenders for world-class companies.

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